Your Location:Home>News

Company News

  • Second days to learn to identify the gold shop (perfume bar)

    Yesterday when I released [8 days of perfume, successful business guide], after the first day looking for gold the shop, I want added several new friends. They want me today to be able to say: what is the gold shop?
    I think this is a very good discussion topic, that our friends began to care about this topic, and asked the core of the problem. I can say is, in fact, suitable for selling their products shop location, it can be called: gold shop. So let’s talk about it, so that the first time to enter the perfume bar industry friends can have some understanding.
    I read my first article in Hebei, Mr. Wu, online asked me a question?
    Perfume bar counters the location of choice: what is more appropriate to choose their location? What are the people who consume the perfume bar?
    The friend asked a good, I think the question is very fine, then I just put it on the above to analyze the specific situation with you:
    Divided into the following three points (there is an old saying: already know this, in order to Yum):
    First, to understand the main customers of the gas station, the crowd is what?
    1, from the gender distinction: the main customer groups for women, aged between 18-35 years of the majority
    2, from the income and living standards to distinguish: is mainly medium and the following of the females (here hierarchical no other meaning, mainly is to let everyone know me); life and income are in upper female consumers, gas station perfume rarely.
    3, from the life and work habits to distinguish: like to dress up, work and live in the outside, work place needs (entertainment, mostly), etc.
    4, from the consumption habits of distinction: nothing like shopping Fire Contingent entertainment, like Amoy cheap and genuine good products (such as: Taobao family); upper class women consumer spending habits is spend money to enjoy luxury products.
    Two, from the initial operating costs and the flow of people to analyze:
    1, the first time to do business is not the case, the best choice in the shopping malls of the import and export department or other people with high traffic street, from 3 aspects:
    (1) the people in the mall are usually more traffic than the store’s people (at least for the initial guarantee);
    (2) the perfume bar decoration is simple, only need to do a good job of perfume bar can, do not need other decoration;
    (3) the cost reduction (two: 1, the opening of new stores, new stores promotional cost; 2 renovation costs. These things in the mall to do the words are saved
    2, in the mall to find the counter can also talk with others flat-share counter.
    You flow in shopping malls were looking for a seat, you can look at the business of the cabinet is not too good and empty of comparison; and with the perfume is associated, then you can to take the initiative to communicate with each other (to do business, do not be afraid to reject the other party), if so the fact whether successfully see yourself.
    Three, if you already have a ready-made shop:
    Can be directly vacated several square metres in size on perfume bar, if there is no empty ground can also directly to the perfume pump head installed in the store on the wall, on the wall of the glass installation of the best. This is a large space, and girls to buy perfume still won’t miss the mirror to take care of yourself oh, kill two birds with one stone.
    Such as: cosmetics shops, jewelry stores, Manicure shop, beauty shop etc.

  • First days to find the gold shop

    Friend, are you ready? If you want to run the perfume bar gas station, but do not know how to start?
    I’m going to take you into the perfume industry.
    That shop open or want to shop friends (both online and physical stores), must be very clear, inn location selection where some very important (here say first store).
    Someone once said, want to shop if you don’t know where, in the McDonald’s next to, because there are always crowds of people and money flows together. McDonald’s store development of faith: we want to set up the right store in the right place and right area, and at the right time in the right way to succeed. In China, the golden arches of McDonald’s fast food no matter where, seem to have been surging crowds, customers door, it around the mall and peddler has also benefited from it, and even the formation of a McDonald’s "values", thus driving the rise of the surrounding land. McDonald’s is the choice of shops, is also regarded as a catering shop guide. As a result, many people believe that McDonald’s has a magical charm to create prosperity.
    So, McDonald’s is how to choose the location, into the community, and to determine the future business development?
    Here I briefly explain: McDonald’s location is mainly divided into the following steps:
    First, market survey and data collection. Including population, economic level, consumption ability, development scale and potential, income level, and the level and development opportunities of the previous study circle and growth space.
    Secondly, the different values of the property assessment.
    Finally, shops investment is a existing risk, also can bring higher returns the decision, so also more attention to the market orientation and the price level, taking into account both the level of return on investment, but also pay attention to the long-term stable income, so as to better control risk, achieve the purpose of investment income.
    I believe that there will be a friend to ask: to operate a perfume it also needs to consider so many aspects of the problem? That’s not a problem! There is a saying: small but complete. Although the scale of the investment can not be compared with Madange, but they have one thing in common: to find a good position to continue to make money. But we do not have to worry about, through our several years on the perfume bar dealer survey, understanding, summed up the successful experience, in this share to you, we want to help.
    Summed up only one point: into trust mart, Wal Mart, Carrefour, RT mart, easy early Lotus, Auchan, Metro, China Resources Vanguard, everybody, more than large supermarket stores, the location of the election in the outlet and inlet. This position into the flow of people shopping malls high, as long as there is in shopping malls will see.
    The above positions are not, also optional: department store counters, large supermarkets, cosmetics stores, skin care beauty salons, star hotel market, home goods store, women’s clothing and accessories, lingerie shops, jewelry shops and other fashion accessories sales.
    If itself has more than gold shop friends, it can be vacated a few square metres in size directly shelves perfume bar equipment business.
    If you are interested in the content, we will continue to explore the future of the more in-depth questions about the success of the business?

Copyright © 2016 Cixi Ruihong Electrical Appliance Co., Ltd. All Rights Reserved  Technical